David Fiedler, Experience Design Director
As an award-winning creative leader, David Fiedler provides direction and strategy for teams championing the role of the consumer as the hero of marketing ecosystems. A hands-on manager of UX practice, Mr. Fiedler leads and conducts user research, information architecture, and interaction design efforts. He inspires team members to think iteratively in the research, planning, and design phases of the project lifecycle to arrive at the most effective and singular solutions for clients and consumers. He drives business value by pivoting service, products, or an entire organization, with people held firmly at the heart. Through design-led strategy, Mr. Fiedler helps frame why it’s necessary to make such a change, who for, and how it will make money.
David Fiedler brings 20 years of commercial experience to his work. He served nine years years at the Minneapolis advertising agency Olson as Director of User Experience Design, Group Creative Director and leading strategy at their Toronto office. Prior, he worked at agencies in Los Angeles and Chicago, as Director of Interactive and Experience Design Director. His brand experience includes the Belize Tourism Board, KidRobot, Pepsi, Saucony, CapitalOne, Aurora Health Care, Riga Ghetto Museum, Bauer Hockey, PepsiCo, Honda, Dairy Queen, 3M, American Express, Discover Boating, and UnitedHealth.
Mr. Fiedler has particular subject matter expertise in tourism economy in emerging countries. Under his direction, Belize’s overnight tourism has risen over 45%, by applying Experience Design principles, creating the correct expectations and instilling pride in stakeholders and citizens of Belize. Mr. Fiedler has been an invited speaker at tourism economy conferences, most recently in Nepal, Thailand, Chile, Columbia, Paraguay, Spain, and Belarus.
Connect on LinkedIn at https://www.linkedin.com/in/david-fiedler-b02b072/